Mass Syndication

Some commentary from Mashable about NextNewNetworks deciding to syndicate to MySpaceTV.  More and more content distributors are realizing the need to actually use the internet for what it is designed for – mass distribution and copying – instead of trying to force it into old models of media behavior.

The big question is, if all the current distributors begin to cross-pollinate and I can find the same things everywhere I look, what is the fate of sites designed around the idea of drawing traffic directly to them.

As tools for “curating” (see my earlier post) expand and I can self-design a “site” that collects everything I want to see and consume, thus saving me the trouble of surfing completely, i think there will be a major shift in the relationship between content creators and those in the role of distributor.


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