Johnson & Johnson give web vid to moms

Over on the SmartBrief site they have a press release from Johnson&Johnson touting their new web efforts that are centered around an animated collections of “advertainments” (their word!)

“As a key part of this effort, JOHNSON’S(R) is introducing for the first time, a series of online animated shorts to promote its iconic brand: JOHNSON’S(R) BABY LOTION. Featuring the voice of Emmy(R) award-winning actress and new mom Mariska Hargitay (NBC’s “Law & Order: SVU”) as the voice of the baby, the three “advertainment” shorts will run on http://www.touchingbond.com, commencing Wednesday, February 13, 2008, along with other advertising distribution platforms.”

Be still my beating heart.

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