Walking the Branded Content Thin Line – MTV, MySpace et. al.

Nice little piece on a site about the PSFK conference that looks at two pieces in BusinessWeek (here, here) exploring, first, MTV’s marketing plans in the new media world and then examining the backlash on MySpace and other social sites from users tired of being bombarded with ads or being drawn into what first appears to be some sort of useful or entertaining realm only to find themselves being suckered into an unwanted pitch or campaign.

As we move deeper and deeper into the world of Branded Content and have brands get more involved in directly financing and distributing original content, it will be interesting to see who various companies will navigate these tricky waters.  We’ve already seen what happens when advertisers try to trick or deceive their potential customers.  Instead, brands need to offer something truly useful and/or entertaining along with their band message, not tied up together into a messy knot.

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One response to “Walking the Branded Content Thin Line – MTV, MySpace et. al.

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