YPulse Chimes in on Branded Content article

The cool folks over at YPulse also saw the post on the PSFK site and had this to add:

“The old paradigm of clearly labeled and obvious advertising is dying as youth tune out, fast forward or switch screens. I get why the industry is moving in this direction, but I think it’s our responsibility to be more transparent about who has paid for what in this brave new world of branded entertainment.”

I completely agree.

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