Magazines Try Web Video…Fail.

AdAge (reg. req.) has some commentary on magazines attempts to incorporate web video on their sites.  I was shocked to learn that it seems they are doing a pretty poor job.

“…it dawned on me just how screwed most of these magazine companies really are. In their rush to cash in on web video, most seem to have convinced themselves that sloppily edited six-minute clips pass for must-see content. It’s as if the very act of creating something that moves and talks has blinded producers and editors to the dullness of their creations.”

Obviously, magazines are struggling and the web is an obvious place for them to grow and expand, but they are not going to get anywhere fast by producing low-quality, low-thought videos.

My favorite bad video from the article:

Playboy’s Ask Hef


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