Efl Yourself, Stain Yourself… Now Jack Yourself.

I understand that it is tempting to take an idea that has been successful for someone else and try to reuse that idea to your own benefit, but the quickly multiplying number of sites offering you the “opportunity” to superimpose your face into their branded marketing is just getting lame.

AdFreak points out the latest effort from Jack-in-the-Box (a chain I have never actually seen in person).  In their effort, you can put two, yes two, faces onto bodies that are in a hot tub with the fast-food mascot, Jack.

Why would you want to do that?  I have no idea.  Why does Jack-in-the-Box think this is a worthwhile marketing campaign?  Some ad agency wonk sold them a bunch of stale ideas and they bought it.

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