Schick Contest and Another Example of Fail

So AdRants led me to this new contest being run by Schick razors.  It’s basically yet another UGC campaign to get people to send in videos showing why they think this razor is great.  There is a $25K prize.

While there is nothing especially noteworthy about this I was somewhat surprised to discover exactly TWO entries to the content, both of which sort of appear to be professionally produced or at least produced by professionals.  Now, the contest has only been running a few days, but with so few entries and a pathetically low number of views for their promo (42,000) it might be a sign that this sort of campaign is just not gonna cut it any more.

Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s