So AdRants led me to this new contest being run by Schick razors. It’s basically yet another UGC campaign to get people to send in videos showing why they think this razor is great. There is a $25K prize.
While there is nothing especially noteworthy about this I was somewhat surprised to discover exactly TWO entries to the content, both of which sort of appear to be professionally produced or at least produced by professionals. Now, the contest has only been running a few days, but with so few entries and a pathetically low number of views for their promo (42,000) it might be a sign that this sort of campaign is just not gonna cut it any more.