Jane McGonigal has been involved in just about all of the major net-based ARGs of the past few years, including I Love Bees, Last Call Poker and Cruel 2 B Kind. She also turns out to be one of the main forces behind the latest ARG, The Lost Ring.
This is a little bit dated but since my fascination with ARGs is new this interview from CNet was to me. Whole bunch of good insights. Here’s a tidbit:
“I create games to change people’s everyday lives; games that let people use everyday technologies and spaces differently–more playfully, more socially, more superheroically. The other part of what I do is study games to see what impact they have on people’s identity, habits and quality of life.”