CNet has coverage of the SXSWi’s “Internet Fame” panel:
“Pretty much any group, or any community, no matter how big or small, has a kind of hierarchy,” Marwick explained. It’s not evil, she said. “That’s just a normal way that people organize themselves.” The Web is no exception. ”
The notion of “internet fame” is definitely a big one in terms of how that corresponds with monetizing one’s presence.