BoingBoing has what they are calling part of a Terminator/Sarah Connor Chronicles ARG.
The “footage” claims to have been recovered from the wreckage of the EniTech Research Lab. Their website has a bunch of videos about opening up their research to the public.
The comments are great as people try to determine whether or not this is real.
Clearly, this sort of blurred reality is part of the fun of ARGs. I don’t think they lose value when the underlying sponsors are revealed as long as the game itself is compelling and well conceived.