I thought I’d dozed off and awoken in Bizzaro Land when I read this lede from Broadcasting and Cable:
“Disney president and CEO Bob Iger expressed a very bullish take on new media at the McGraw-Hill Media Summit Wednesday morning in New York, chastising media executives for their skittish view of the multiple-platform approach to delivering content. “Brand managers look at technology with a deep-rooted aversion,” he said. “People take a protectionist view of it, but we’re projecting the brand versus protecting the brand.”
Wasn’t it just a couple hours ago all these people could talk about was how important it was to protect the brand?!