AdAge Asks: Is the Internet Right for Ads?

There is a fairly long, engrossing read over on AdAge that takes a long look at just what it means to advertise online.  The writer, Matthew Creamer, makes a bunch of interesting points, including:

Trends like those listed suggest the possibility of a post-advertising age, a not-too-distant future where consumers will no longer be treated as subjects to be brainwashed with endless repetitions of whatever messaging some focus group liked. That world isn’t about hidden persuasion, but about transparency and dialogue and at its center is that supreme force of consumer empowerment, the Internet.”

Transparency and dialogue are definitely big buzz words for all of working in this area.  Check out the rest of the post for tons of food for thought. 


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