Service Journalism – What’s a Widget?

Of all the questions I get asked lately when it comes to what’s happening in “new media,” the most common one is, “what the hell is a widget?”  Yup, always with “hell” as people are angry that they keep hearing about something they just don’t understand.

Well, as luck would have it, AdAge has written a quick and simple post covering this very question. 

Think of them as miniature, portable web experiences that can be installed on your computer or — increasingly — embedded in MySpace or Facebook pages, in personalized home pages such as iGoogle, or on blogs.”

The post goes on to cover all your basic bases.  Good stuff. 

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