Following up on the Disney fingerprinting story yesterday comes this rather chilling bit of news from NewTeeVee reporting on plans by cable giant Comcast to monitor exactly who is watching TV:
“The idea being that if you turn on your cable box, it recognizes you and pulls up shows already in your profile or makes recommendations. If parents are watching TV with their children, for example, parental controls could appear to block certain content from appearing on the screen. Kunkel also said this type of monitoring is the “holy grail” because it could help serve up specifically tailored ads. Yikes.”
Yikes is right! I wonder what sort of people would be ok with this. Would you be willing to be monitored in this way in exchange for “better” ads?