Spy Nation – First Disney, Now Comcast

Following up on the Disney fingerprinting story yesterday comes this rather chilling bit of news from NewTeeVee reporting on plans by cable giant Comcast to monitor exactly who is watching TV:

The idea being that if you turn on your cable box, it recognizes you and pulls up shows already in your profile or makes recommendations. If parents are watching TV with their children, for example, parental controls could appear to block certain content from appearing on the screen. Kunkel also said this type of monitoring is the “holy grail” because it could help serve up specifically tailored ads. Yikes.”

Yikes is right!  I wonder what sort of people would be ok with this.  Would you be willing to be monitored in this way in exchange for “better” ads? 

Advertisements

Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s