Is the Web Recession Proof?

Some good economic news out there when it comes to the web.  MediaWeek has some news about an upcoming eMarketer report:

“Despite headlines screaming mortgage crisis, inflation and possible recession, things are still looking up for online advertising, says a new report coming later this month from eMarketer.

The Web researcher is confident that U.S. online spending will surge by a healthy 23 percent in 2008 to $25.9 billion, despite fears of overall economic fallout. That’s slower growth than in recent years, says the firm, but still indicative of an ongoing shift of media dollars to the Internet. eMarketer predicts that overall media spending will climb by just 3.3 percent in 2008.”

I also heard a thing on NPR that noted online sales have experienced the drop-off that is hitting brick and mortar businesses.  Seems as though folks have faith in the web.


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