Dove has been having a lot of success lately with their campaigns, many of which have taken good advantage of the internet.
Now Dove is teaming up with MTV and Alicia Keys to present another in a growing trend of “Micro-Series” – fully realized episodic content shown during the commercial breaks of full-sized shows. In this case, “Fresh Takes” will be shown during the hit MTV show The Hills.
Here is a promo for the micro-series:
I’m not really sure what to make of this trend. While I’m sure these will be syndicated online as well, the idea of watching a show on TV while constantly trying to follow another show every 7-12 minutes isn’t terribly appealing.