I’m a little late getting to this but I just recently discovered Scott Monty’s Social Media Martketing Blog. In it, he has a great overview of what sounds like it was a really fun and informative SXSWi panel:
“I just sat in on a panel called “The Suxorz – the Worst of the Worst in Social Media Marketing for 2007.”
The panelists included Charlotte Selles (brand perspective), Jeff Jarvis, Rebecca Lieb, Steve Hall, and the moderator was Henry Copeland. While this may not seem like a who’s-who of the social media industry, they did come at it with a pretty broad perspective of advertisers & marketers using common sense. You’ll see a number of selections that were based on poor opinions of creative execution, as well as those that don’t follow good social media practice.”
Check out the full post for links to many examples of some of the biggest missteps and foolish approaches to marketing in the digital age.