Normally, I would look at something like this and ask, “how do they hope to make money on something like this?” In this case, though, it turns out I needn’t have bothered:
“Davis admits he’s not really in this for the money; his day job pays pretty well (I’m not kidding; he makes $16 million per year).
“It’s a way to not have that media influence, so I can really dictate to people who I am, the lighter side of my personality,” Davis said in a phone interview. I coincidentally happened to attending a Warriors home game the next night (full disclosure, I’m a fan) so I was able to catch him afterwards for a video interview, embedded above. “This is the one place where I can just be Baron Davis or Boom Dizzle (his nickname and screenname). The fans are moreso like friends in the competition.”
Finally, a celebrity-driven website that understands its place in the world.