Whole Foods Tries Green Video

Whole Foods spent March holding in-store and online auditions for teen hosts for a new series of videos about kids and the environment.

This month they will begin to roll out the results.

I watched a handful of the current videos and while it feels like their heart is in the right place it doesn’t strike me as very entertaining – like lots of “kid-news” stuff, it is too much like a simplified 60 Minutes than a truly youthful and innovative approach.

There is nothing wrong with this sort of video but I fear it is something the adults will go around feeling real good about but that the kids aren’t especially going to watch it.

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