There seems to be a growing number of publishers releasing video “trailers” for some titles, especially those in the “Young Adult” (read: teen/tween) market. This makes perfect sense in terms of going where your customers are and pitching them in a form they like.
However, you’ve still got to make something that feels fresh and exciting. Why do so many book trailers look like this:
Not only would it be hard to know who that book is for (young women, in fact) but the trailer is about as dated and dull as, well, words on a printed page.