In WTF News, ESPN is Doing a Soap Opera

I’m not really sure what to make of this.  ESPN has put out a web series called Endless Drama in support of their big Fantasy Baseball social network.

After watching a couple of episodes of this silly and not really terrible endeavor I’m left scratching my head.  Is a mock-soap opera really the best way to target people who play fantasy baseball?  Is there a secret demo of male soap viewers that happen to also be big baseball fans?

Anyone?

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1 Comment

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One response to “In WTF News, ESPN is Doing a Soap Opera

  1. anonymous

    I agree. I’m not sure what marketing was thinking.

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