There is a somewhat amusing post in one of the supposed titans of the advertising trade, AdWeek, in which the author breaks the news that digital media might threaten traditional TV! No way!
“Who would have believed that consumers would move away from listening to music on home and car stereos and toward personal music devices and computers? The same conventional wisdom about needing television to watch video content could be equally wrong. If you believe that watching TV is inherently social, or something that we are willing to do only in our living rooms instead of on our PCs or mobile phones, watch out! The music analogy proves that old habits can die fast, and consumers will likely embrace multiple screen sizes and formats for watching movies and television.”
It’s not that anything in this article is wrong but making it seem like new information honestly makes me worried for the industry as a whole.
If AdWeek, an industry leader, is just waking up to these issues maybe the industry really and truly is screwed.