Sex Sells…Books too.

I’ve been waiting for publishers to get a bit edgier with their online promotion for books.

Although this promotion (kinda NSFW) for the NYT bestseller Beautiful Children might border on simply being the porn it is modeled on I certainly see why it might get passed around the interwebs.

Of course, the big question is whether or not this sort of promotion will lead to book sales.  Considering the low cost of this type of video and the chance of going “viral” it certainly can’t hurt.


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