It’s not easy not being YouTube if you are in the online video distribution game. Veoh, one of the many also-rans, is certainly showing signs of life and some of those signs are pretty interesting, indeed.
“The average viewer now consumes more than 1 hour, 37 minutes per month – the most time spent per month on any video site and twice as much as time spent on YouTube”
“– The average video view length on Veoh.com is now more than 10 minutes per video – up from six minutes the previous quarter – indicating an increasing viewer interest in episodic, long form content.”
While their total viewership is still lightyears behind YouTube these numbers bode well, if not for Veoh, than for online video viewership in general.
One grain of salt to take with this – these figures “are from the company’s internal systems and reflect the 3-month period from January 1, 2008 to March 31, 2008.”