Olay Proves Simple/Helpful is Online Gold

Most likely due to the fact that my facial skincare regiment consists of a bar of soap in the shower, it probably isn’t surprising that I’d missed the Olay for You website that seems to have struck a cord with their customers.

According to AdAge the site, “attracted more than a million visitors since January, 80% of whom completed an involved question-and-answer process and spent an average of eight minutes on the site.”

Those are some pretty remarkable figures.  I had to check it out for myself.  So, I headed over to the Olay site and discovered a simple, elegant design that combined simple text, pleasant voiceover and a well-guided Q&A about my skin and my skin needs.

Was it revolutionary?  Nope.  But is was quite sort of lovely and did what it said it would do.  A good lesson to others in the field is that you don’t need to be in someones face to make a strong impact.  Offer a real service in a positive atmosphere.


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