Most likely due to the fact that my facial skincare regiment consists of a bar of soap in the shower, it probably isn’t surprising that I’d missed the Olay for You website that seems to have struck a cord with their customers.
According to AdAge the site, “attracted more than a million visitors since January, 80% of whom completed an involved question-and-answer process and spent an average of eight minutes on the site.”
Those are some pretty remarkable figures. I had to check it out for myself. So, I headed over to the Olay site and discovered a simple, elegant design that combined simple text, pleasant voiceover and a well-guided Q&A about my skin and my skin needs.
Was it revolutionary? Nope. But is was quite sort of lovely and did what it said it would do. A good lesson to others in the field is that you don’t need to be in someones face to make a strong impact. Offer a real service in a positive atmosphere.