Fremantle Media, the makers of little-known reality show American Idol, is putting its collective talents together with Heavy.com for a new online dating show:
“In the show, women compete for dates, vacations, and page views by contributing to video blogs and interacting with viewers. Heavy’s young dude audience will vote for the finalists, and post their own videos in hopes of being selected for dates.”
What I love most about this “show” is that there really isn’t much of an actual “show” at all. Almost all the actual production is done by hopeful contestants. This means all Fremantle really has to do is set up the guidelines for the contest and let some kid design them a nice 2.0’y website.