AT&T’s Blue Room – Too Subtle?

I was taken by a post on Adverganza about a site run by AT&T called The Blue Room that features interviews with very big names in music like Madonna and Mariah Carey (ok, I said big, not cool). There is no way to know how many views the site is getting (that I know of) but I certainly haven’t been hearing anything about it…

The videos are syndicated to YouTube but as Adverganza points out:

“…it’s surprising how little play they get on YouTube. It’s not as though the interviews are that fabulous, but as one example, a Mariah Carey video put up a week ago has less than 400 views. I’m not sitting on pins and needles waiting to hear about her creative inspiration, but I was under the impression a few other people were.”

Here’s the question: Are people just not all that interested in yet another interview with these people or is it that AT&T has simple not done enough to promote their promotion.  Promoting a promotion raises all sorts of issues – like what the hell is the point of a promo if you need to advertize it…


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