Ok, Judge Wapner is actually still alive but he’s definitely getting on in years.
The point is that The People’s Court (man, that show has been on forever!) has created a pretty neat little online version of the show called People’s Court Raw.
According to ReelPop:
“The site exhorts pairs of viewers to upload their arguments — my GF should pay for her own birth control, my office mate shouldn’t burp — which are reviewed by the site and, if accepted, published to the site for viewers to judge. Judging is open for a limited time (10, 20, or 30 days, depending on the site’s admins), at the conclusion of which a winner is decided by audience votes.”
I think this is a pretty great idea. Although not a way to solve serious legal conflicts this could be a great argument settler, assuming both parties agreed to abide by the decision of the random people who decide to vote on their case.
Either way, I think this is a smart way to engage viewers in this chestnut of a brand in a way that feels fresh and takes full advantage of the web.
This will be one to watch.