AdRants Call-to-Arms: Beat UGC At Their Own Game

I love this post on AdRants about the latest “make our ad, win a prize” contest (this one’s sponsored by Budget).  Probably due to the growing number of these sorts of contests the money is growing, with this contest offering a grand prize of $25,000.

Which drove AdRants to say:

“Come on people! This is easy money! Screw all those non-industry types trying to cash in on the user-generated content craze when we ad people are the ones who are supposed to be making this stuff…and getting paid for it. Don’t let consumers steal your job!”

Well, he’s got a point…

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