Zadby is Another Site Bringing Together UGC and Branded Entertainment

Zadby.com is currently out in beta and joins the ranks of a number of other services out there that are trying to bring together independent video producers and brand marketers.

Here’s their pitch:

“Zadby is an online marketplace where advertisers, marketers, and brand managers can connect with freelance video producers to create innovative product placement videos for distribution through outlets like YouTube and MySpace. Advertisers define what they want in a campaign; video producers shoot the videos; and Zadby facilitates, tracking the views and paying the producer on a per-view basis. It’s a low-risk proposition for a brand since it is view based and video producers get bucks for what they are doing anyway.”

The process seems to be different from project to project with each potential sponsor setting the terms.  For the most part, if you see a commission that appeals to you they want you to go off, make your video with the product placement, post the video and then they will decide if it qualifies for payment.

Payment seems to be CPM based.  The current commission, from Polk Audio, is offering CPM rate of $12.80.

It’s definitely too soon to tell in terms of whether this sort of model can work but I do like seeing new ways for independent producers to cashify their efforts.

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