Big Brands Buy into Bebo’s “Gap Year”

Bebo, the UK web company recently bought by AOL, is launching its latest original web series, GAP YEAR.

According to NewTeeVee:

“six young people…will be sent on six-month trips around the world…They get a per diem allowance based on what guides like Lonely Planet recommended for the country they’re in. Each person travels individually, accompanied by a cameraperson/director, and will send in one 3- to 5-minute video per week.”

Not sure what will make this a deeply compelling series but I was amazed to see how many sponsors are involved:

“Endemol and Bebo have set up some activities and challenges along with its sponsors: Sony PSP, Trident, Canon (which is providing cameras), The Royal Air Force (RAF), Acuvue, Doritos, STA Travel, and Tourism Auckland and Tourism Australia (who are helping with activities).”

I’ll be extremely curious to see how the brands are intergrated into the content and if any of their target demo decides to watch.

Bebo has had success with the lonelygirl15 follow up “Kate Modern” and the currently running “Sophia’s Diary.”

Check out some Gap Year here.

Advertisements

Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s