“Diamond” Shreddies Well-Earned Grand Clio Campaign = Awesome

Turns out, up in Canada where everything is different, they’ve got themselves a popular, if somewhat staid, brand of cereal called Shreddies.  Shreddies are square-shaped shredded-wheat minis.

In an effort to re-energize their brand they introduced “Diamond” Shreddies along with this complete fantastic commercial that proves that image really is everything:

(via Gawker – yes, I know, I was suprised to see anything valuable there, too)

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