Will Smart Marketing Campaign Win People Over to the Party?

Wired has a look at a very successful “viral” marketing video campaign for the yet-to-be-released webseries THE PARTY.

In a series of short videos released to YouTube, we meet purported superdelagate Tom Ryan, who pleads with viewers to help him make the difficult Obama/Clinton decision.

“The tremendous response that the fake superdelegate character received illustrates how quickly grassroots supporters in this heated political climate can pick up and transmit information regardless of its accuracy, in what has up until recently been a closely-fought race where every delegate counts.

“We assumed that people online and in the blog communities would watch the videos and realize that we were doing thinly-veiled satire, but that’s not what happened,” says Howard Thomas, a 27-year-old Democratic political consultant  in Scranton, Pennsylvania, and the show’s creator and executive producer.”

In this heated political season (is it really a season if it lasts more than a year?) it isn’t suprising that so many people decided the videos were real.  The more interesting question will be whether or not these same viewers will be interested enough to follow the character to the upcoming webseries once they know it is all an act.


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