The Simple Reason Discovery’s New Green Channel Will FAIL

The NYT has a long look at Discover Channel’s soon-to-be-launched cable network Planet Green.  According to Discovery:

“Discovery’s research, conducted last year, identified 40 percent to 50 percent of the United States population as “armchair environmentalists.” Mr. Carr calls the channel’s target audience “bright greens,” people who are motivated by the idea that they can help the planet.”

Well, that’s nice.  The thing is, nobody wants to watch “green” TV.

You know what the viewing public wants to watch?  They want to watch someone screaming at beautiful women holding briefcases while a formerly washed up, glossy-headed comedian stands by grinning like a loon.

Also, as I happen to work at a company that produces TV shows I can  tell you that every single network has told us, in no uncertain terms, that they do NOT want anymore environmental show pitches.  Why?  Because the ones they’ve put on the last two seasons have been ratings disappointments.

Sorry, America, the ratings don’t lie. You like screaming at briefcases.  So be it.

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