As brands and broadcasters continue to find ways to transmit both entertainment and an overwhelming desire to consume material goods and services to the viewing public, there is an ever-increasing presence of brand-intergration into original entertainment.
Not surprisingly, the web, where traditional advertising has never worked, is a laboratory for this sort of content. Next up to the testing grounds is courtesy of jolly ol’ England…
“In a first between social network and music company, “The Secret World of Sam King” revolves around a junior ’facilities’ employee at Universal Music who secretly founds his own start-up label in the post room. Producers will draw on real-life experiences along with cameo appearances from Universal artists to bring additional authenticity to the setting and story.”
What’s worth noting is the complete transparency of the integration between brand and story. Nobody is being tricked or deceived about where at least some of the money is coming from. Whether or not the actual show will be entertaining is a whole different kettle of fish.
Did I just say “kettle of fish?”