Eisner Suxxor at the Web – Foreign Bodies = EPIC FAIL

So, the word is not good for Michael Eisner run Vuguru and their latest entry into the high end of webisodic entertainment, FOREIGN BODIES:

“The first 9 episodes of the show, which started airing May 27, have drawn fewer than 10,000 views. YouTube has recently given the series a push, showcasing it as a “featured” video, but it’s still not burning up the charts: On Sunday, it racked up 43,000 views, but then fell back to 20,000 on Monday. To date, the show has genereated about 140,000 views, according to TubeMogul.” (via SAI)

Ouch.  I have done better with videos shot on a whim.

Why has FOREIGN BODIES failed so miserably?  Well, for starters, there was virtually no wide-reaching publicity.  Over the past week I was able to find only 2 or 3 people who had even heard of the show and nobody I know has watched it.

I watched two episodes and I’ve got to say it was less than engaging.  Sure, there was a hot girl and I think I saw a boob, but really, on the internet that’s not much of an offer. The story was sort of muddy as was the general tone.

But I still think it wouldn’t have been quite this much of a flop if it had some kind of marketing behind it.  NBC would never launch a brand new series without a major PR push.  And even then networks still fail all the time.

Why Eisner thought he could somehow beat the system and just start putting out average looking TV on the web with no marketing and think it would be a hit is beyond me.

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