At first glance, one might wonder why HBO would give an obviously struggling video website $10 million, that is until you read on and discover that Will Ferrill, FoD co-founder, is going to provide HBO with original content for their TV network.
Considering that Ferrill gets at least $15-20 million per movie, this is a virtual bargain for HBO.
Even more curious is that this is considered a 10% stake for HBO which means that the entire site is valued at an utterly insane $100 million. Give me a break! This site gets less than 500,000 viewers a month. So, that means someone thinks views are worth more than $16 each!
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