In some weird attempt to cash in on the political fervor sweeping the nation, the people shilling for I CAN’T BELIEVE IT’S NOT BUTTER have created an elaborate website and animated webseries in an attempt to get consumers to come vote for Sprachel to be the President of the Refrigerator.
The site is full of all sorts of exciting, fake-spray-butter-related activities like a contest, games and, of course, the HIGH-STERICAL webseries “The Sprays of Our Lives,” set inside the political turmoil of a refridgerator where Sprachel is being hated on by items like Howard Bean.
Seriously, what idiot thought anything about this site would help increase sales for fake butter spray? This is such a great example of a brand being wooed by the bells and whistles of “new media” marketing but forgot to keep their key customers in mind.
Maybe the site is cute, but I just can’t see anyone other than a child or a media blogger spending more than 8 seconds on this site.
Check it out for yourself here.