This is sort of the perfect web story. I mentioned “Fred” about a week ago. He is a YouTube phenom racking up 7-figure view counts on nearly every video he puts out. I wondered just who he was and whether or not he was the product of some ad house.
Well, NTV got the dirt:
““Fred” is actually 14-year old Lucas Cruikshank, and while age ain’t nuthin’ but a number, these other stats might impress you: According to Cruikshank’s rep, Cruikshank and his two cousins made a total of $14,000 on YouTube for 7 million video plays on non-Fred projects during the month of February. Cruikshank did 23 million video plays in May on his own with Fred…”
They even got an interview. Good reading.