In an attempt to cashify this project, Joss is trying out the following scheme (via NTV)
“The plan (which was first posted as a comment on a fan site, I believe) is to release the three parts of the 42-minute project on July 15, July 17 and July 19 respectively, for free. But at midnight on July 20, “They will vanish into the night, like a phantom (but not THE Phantom – that’s still playing. Like, everywhere.),” as Whedon put it. After that, the whole thing will be available for purchase.”
This raises a couple of questions. First, how does one make something disappear from the internet. There seems to be no lack of ways for people to obtain their own copies of any video released to the net regardless of format or encryption. Second, once it is released on DVD, the film and all the extras will be ripped and distributed via P2P sites.
So, is this a great plan for cashifying web video? We’ll have to wait and see but I don’t think this is the magic formula.
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