Will TV MicroSeries be the Solution for Web Video?

1977 Dodge Diplomat sedan

First it was “Blank Slate” sponsored by Audi and now it looks like TNT is setting up another “microseries” this time with Dodge:

“Debuting July 22 and spread across 20 installments over a two-week window, “Lucky Chance” is a criminal tale of deception and betrayal through the eyes of undercover Drug Enforcement Agency agent, Lucky Chance. Presented by Dodge and AT&T, the microseries is supported by an exclusive national commercial pod schedule. The episodes will live online at TNT.tv following the on-air premiere, with both AT&T and Dodge sponsoring the broadband episodes featured at the attendant microsite.” (via MultiChannel News)

I definitely don’t think an episodic story that plays out over the course of a completely different episodic story is going to be very successful finding it’s audience but it will be interesting to see whether or not it drives up awareness enough to boost the viewcount when it moves online.

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