In the US, we’ve grown so accustom to product placement that some are wondering if it is even effective anymore. In the UK, however, they have some heavy rules about the separation between brand and content.
Anyone who watched any of AI last year knows full-well that those music videos were so obviously Ford-sponsored that they could have been mistaken for ads themselves. I don’t think anyone thought they were trying to hide the fact.
Which makes statements like this so funny:
“In response, however, ITV said the music videos in question were included on their “editorial merits” in terms of entertainment value to audiences and were not the result of any relationship between the broadcaster and Ford.” (via TheStage)