I find the weekly list of top downloaded TV torrents fascinating.
Last week the top three shows were TOP GEAR, WEEDS and STARGATE ATLANTIS.
Unlike the classic Neilson numbers, the torrent list is much more international. It also clearly has a bent toward a younger, more tech-savvy audience. However, one would be wrong to ignore how important these types of fan can be to a show that is not viewed as traditionally popular at a given network.
The trick for the networks is to figure out how to lure that crowd away from the pirated torrents and toward their own streams.
Of course, that would mean real innovation and change so don’t expect anything soon.