There is an overwhelming amount of press today about the new search engine cuil.com.
So far, I have learned that is was started by ex-Googlers and that it is pronouced “cool.”
Yes, nearly everyone is saying there is no way they can beat Google or even come close to competing in the search market for all sorts of technical reasons but I have yet to see anyone come right out and tell it like it is:
It will fail because nobody can pronounce it. And when you finally learn how they would like you to pronouce their madeup word you feel like punching them in the face.
I never liked the whole “drop a vowel” school of web 2.0 site naming (fickr, et. al.) but this whole make up a word and make it sound like a word we already have is truly ridiculous.
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