Cuil Fails At Naming Itself. Preview of their Future Failure.

is anyone listening?

There is an overwhelming amount of press today about the new search engine

So far, I have learned that is was started by ex-Googlers and that it is pronouced “cool.”

Yes, nearly everyone is saying there is no way they can beat Google or even come close to competing in the search market for all sorts of technical reasons but I have yet to see anyone come right out and tell it like it is:

It will fail because nobody can pronounce it.  And when you finally learn how they would like you to pronouce their madeup word you feel like punching them in the face.

I never liked the whole “drop a vowel” school of web 2.0 site naming (fickr, et. al.) but this whole make up a word and make it sound like a word we already have is truly ridiculous.

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5 responses to “Cuil Fails At Naming Itself. Preview of their Future Failure.

  1. Pingback: The Semantic Puzzle | Cuil looks good, but does it know German?

  2. What’s funny is if you “Cuil” the term “Cuil” you don’t get results about the site, but if you Google “Cuil” you do ?!?!

    Not a good first showing.

  3. cheney

    This will be studied later on as a case of failure that was massively hyped in the media.

  4. Cuil is definitely not cool. The name choice is quite unfortunate. It’s great if a company can invent a really catchy word for a name. But like you said, NOT when the word actually exists and your just spelling it really strangely.

  5. I can already hear business textbook publishers updating their information about great product failures and adding Cuil to a list containing Edsel and New Coke.

    Personally, I don’t mind the name, but I do mind how the product doesn’t work. Bragging that you have something that is better than Google is one thing, unable to perform even at a basic level is a travesty.

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