“The number of times Senator John McCain’s new advertisement attacking Senator Barack Obama for canceling a visit with wounded troops in Germany last week has been shown fully or partly on local, national and cable newscasts: well into the hundreds.
The number of times that spot actually, truly ran as a paid commercial: roughly a dozen.”
I’ve often wondered why news programs air political ads in their entirety. There is the idea that to discuss them they must first show them to everyone but they’re happy to discuss a speech without airing it first in its entirety.
This free publicity is common on the web, where linking and embedding are just part of the landscape – making an ad that bloggers will latch onto is not bad way to get far more publicity than you can afford.
McCain’s attacks on perceived media-bias would make a great ad for McCain. He could air it once at 5 in the morning in Topeka and CNN and Fox would spend the next week re-airing it across the nation while discussing the issue ad nauseum.