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So, Strike.TV launched this week. Founded during the WGA strike as a place for Hollywood creatives to flex their muscles, the site is now home to a huge list of original short-form web shows featuring everyone from SNL‘s Kristen Wiig to TV vet Bob Newheart.
That would be big news except that it isn’t. Having been up now for over a week I can tell you this much: not one single person in my life has mentioned a single one of these shows. Why? They had no idea they existed.
This is the big failure right now in online original video – nobody is bothering with true marketing. You would never launch a show on NBC without marketing so why does everyone thing they can launch a show online, where it is noisier and more crowded (and one click away from porn!), with no marketing?
Viral is a myth. Want proof? Ask your friends if they’ve seen that new show from the people who bring you THE OFFICE (“House Poor”). Spoiler Alert: They haven’t.