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I met with someone from the giant media empire that is GroupM and he mentioned that they had begun to experiment with digitally implanting new product placements into existing content.
This piece in SAI has some video from a UK company called MirriAd that does a similar thing. The possibilities are endless – and a touch scary if these sorts of things were to scare one…
(sadly, snapple is not paying me to use their products in this post…)