Ya know what says “Get Your Credit Report From Us?” A casual videogame in which one attempts to throw owls into a raised hottub.
Or…not. Why they hell do seemingly smart companies think that this sort of stunt is going to help build their core business? There are some many ways a company like Equifax could leverage the power of alternative online marketing but offering some completely unrelated Flash game is not one of them.
Please, Equifax, I’m begging you, if you read this post give us a call. We’ve got plenty of ways to spend your ad dollars online that might actually relate what you do as a company.