The news for GM has not been good these past few weeks. It looks like it is going to be up to the US government to decide if they are even worth bailing out at all.
Adding insult to injury, GM’s big marketing push was dealt a bad blow when NBC pulled the plug on the Christian Slater vehicle “My Own Worst Enemy.” The show featured GM cars and GM touted that fact all over their own advertising. They also paid a lot of money for the privilege.
Now the show is officially canceled but will continue to air soley due to contractual promises made to GM. So, the show goes on but if your product placement falls in the forest and nobody hears it did it ever get placed in the first place?
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