How Many Video Portals Does It Take To Screw In A Lightbulb?

Confounder #12

Image by The Rocketeer via Flickr

The NYT has a good look at the ever-growing number of sites on the web offering you, the viewer, the chance to watch high-quality programming and wonders if they are all just a flash in the pan, much like the portals of yore:

“Now it feels like the same thing is happening with Internet video. As good television programming has become more available to online providers over the last year or two, new video sites have been popping up faster than “Law and Order” reruns. And as with the portals, big companies as well as start-ups are trying to get into the game.”

As I mentioned yesterday when I begged for an invite to Boxee (got one, too! thanks Boxee!), there is a big question as to whether or not any of these efforts will be around this time next year.

The biggest problem they all face is that they all offer the same basic content.  Now that the TV networks have decided to set a vast majority of their shows free via syndication, embedding and the like, it no longer takes a genius to find last weeks “Grey’s Anatomy” online.

Basically, everyone is just a rebroadcaster of some sort and none of them own the core product – the shows.

I think that the idea of everything on demand and on one screen is where we are headed, it’s just a question of time.

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1 Comment

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One response to “How Many Video Portals Does It Take To Screw In A Lightbulb?

  1. It will definitely be interesting to see how the distribution/platform game shakes itself out over the next year or so. With ad revenue down across the board, platforms need to do something to differentiate themselves—and that doesn’t just mean pumping out the same old content as everyone else.

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